During my second internship at a creative agency called Zerotrillion, the American jewellery brand, David Yurman, approached us with a task to essentially make the brand “more aspirational for Gen Z”.
After many brainstorming sessions and selection processes, we combined our best ideas together and created a series of brand identity proposals.
On a personal note…
Slides presented above demonstrate a snippet of how I use interest in photography as a tool in a professional/branding setting.
What is photography when I just want to be… me?
Contrasts. I love expressing my world through clashes, juxtapositions and exaggerations.
Brand promotion in the pandemic reality became a challenge, especially for small businesses, where brick and mortar was the foundation. To support businesses in my local neighbourhood, I joined forces with the Velour boutique and created a series of photos meant to promote their garments through social media channels.
As COVID-19 restrictions limited the range of possibilities, I decided to shoot on the balcony of my apartment making use of props that were already at hand. Digital as well as analog photography mediums were used to experiment with different light qualities.